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the rising (event) musician course
A self-study 6-module course that has all the tools, templates, and video training you need to go from 'gigging pub muso' to having a bonafide event music business, earning double (if not more), and owning your own musical money tap you can turn on whenever you need a cash boost.
Be in charge of your music career and diary, make the living you deserve, and enjoy the glamour (and ease) of a private event that pays well and keeps you in business as a muso!
"You are great at what you do, but you don't necessarily know how to
sell yourself as a musician, no one teaches you this stuff - that is, until now!
Get ready to OWN your music business, and create a diary of events you feel proud of."
This is for you if:
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You are gigging as a function, covers or pub band and want more events, better paid events and bigger bookings.
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You are a singer, DJ, or a band leader and desire to elevate your act into the private and corporate event market in time for the Christmas gig season.
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You have made a name for yourself as a session musician and are ready to bring your OWN event act to market so you can take autonomy over your life and diary, making money when you are not in the studio or on tour .
What peeps are saying!
Kerri's Coaching has been Instrumental to my Success!
"Kerri's training and coaching have been instrumental in helping me achieve success with my music career. Through her program, I was able to learn how to design an effective Electronic Press Kit (EPK) and pitch myself to larger venues.
As a result of Kerri's guidance, I was able to create an EPK for my femme-led jazz band, Yas Queen, which has helped us secure more gigs than ever before. Her advice on pitching shows has also been invaluable, as I was able to successfully pitch a show to a large arts establishment in Brisbane that has been booked for the end of the year.
Kerri's approach is both informative and supportive, and she truly goes above and beyond to help her clients succeed. Her knowledge and expertise in the music industry are evident, and her willingness to share her insights and experience is truly remarkable.
I highly recommend Kerri Layton's Rising Musician Course to anyone looking to take their music career to the next level. Her training and coaching have been transformative for me, and I am confident that they will be for anyone who takes part in her program. Thank you, Kerri, for all that you do!
Mel Lathouras is a Blues and Jazz Singer from Melbourne, Australia
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From Overwhelmed to Overbooked!
"I've been waiting a long time to do this, I was feeling overwhelmed and stressed with how on earth I put all of the bits into place. The finished EPK looks so good and now I am essentially my own manager and agent! It's a really easy step-by-step approach with practical suggestions on how to get bookings after. I had so much fun making it too."
Elsie Marley, Cabaret Chanteuse from Munich, Germany
The Rising (Event) Musician Course Outline
Module 1- Get Your Act Together Start as you mean to go on and develop a niche that stands out. Create an outstanding promotional pack, learn the top three tricks of the private and special events industry making you magnetic to bookers, and get your next set of gigs booked. Includes a template for your Electronic Press Kit you can edit immediately worth £697)
Module 2 - Sell, Sell, Sell! In this module we will prepare you for daily sales and bookings in your music business! Learn how to pitch to events and win them. Learning about the seasons in the events world. Swipe files, email templates, telephone scripts, objection handling and more. (Includes a Customer Relationship Management (CRM) toolkit and template worth £297)
Module 3 - Effective Goal Setting & Planning In this module you will learn effective goal setting and planning for being a professional event musician. Plan for your next 90 days and strategies to boost your income as a professional event musician.
Module 4 - Money, Money, Money! In this module you will learn the unique value for your own act, how to price it, create your money compass so you always know what to charge.
Module 5 - Let's Make It Official In this module you will learn to create professional contracts, booking forms and legal aspects to add value and assist your clients in creating a great event. Templates include terms and conditions,
Module 6 - Magnetic Manifesting & Mindset From creating a vision board for your music business (that works!) to creating an aligned vision for yourself, this module prepares your money mindset, boosts your magical prowess to attract your dream bookings. (Includes an MP3 Subconcious recording worth £111)
6 Modules for you to binge-watch, rinse, and repeat bursting with trainings, resources, and templates for you
to RISE as a live event musician.
Over £4K of resources and training to help you grow your live music business!
The Rising (Event) Musician Course
25£Every monthPayment Plan £97 PCM > £25 PCM OFFER!!Valid for 10 months- Lifetime access to The Rising Musician Course
- Split payment plan of 10 x payments
The Rising (Event) Musician Course
197£PIF £997 > £197 LIMITED TIME OFFER!!- Lifetime Access to The Rising Musician Course
- One Time Payment
Who am I and why listen to me???!!!
I am your host, Kerri Layton. Takes a bow. Nice to meet you! In addition to sporting some fabulous outfits (why, thank you, darling), I also come with years of experience working in the live music and events industry. I have served as a booking agent, a mid-to-large scale event producer, and as a singer and DJ. As an educator and entrepreneur, I am the proud owner and director of the boutique event and music agency,
Dixiebird Records and Events.
At the top of my game in marketing live music acts for private and corporate events, I have worked with over 500 bands to date on their press kits, marketing campaigns, and artistic direction, and have raised over a quarter of a million pounds in bookings for the live music industry since the pandemic. My expertise extends to programming festivals and public stages around the country and the world.
My work has been featured in BBC Business, ITV News, The Evening Standard, Albanian National TV, The Stage, The Sun, The Daily Mail, The Mirror, and West End Extra. I am also a guest performing arts features expert on BBC Radio 4. Trained in EFT (emotional freedom technique) and a trained teacher and leader from AYL.
Events we've booked with so far!
FAQ's
QUESTION: I'm not techy at ALL Kerri, what tech will I need? This course is designed for you to sell your event act, without the need to have a website, but you will need some very basic FREE tech, such as: Gdrive Word Spreadsheets Trello Are all you're going to need :)
QUESTION: I hate doing all this self promo :( Can't you just do it for me? Do you have managment? Do you have a budget for a done-for-you service? How has this served you so far? The thing is, if you haven't learnt how to do your own bookings yet, you're missing a trick! Learning the ropes gives you total ownership over your music business and career. You make more money this way too :)
QUESTION: What if I don't have 12 weeks? Can I still achieve this? YES 100%. The course is designed to fit around your own life, and you can pace it however you wish. You can achieve the results in 6 days or 24 weeks, it's up to you.
QUESTION: What's the difference between this course and your mastermind? This course is self-study with no 1-1 or group coaching, it is also designed to get you to the next level, with 10 bookings in your diary. The mastermind is designed to get you FULLY booked and to enter the next level of even gigs, corporate and private special events. Doubling and quadrupling your income. It has bi-monthly group coaching, 1-1's and weekly sessions! If you would you like to see if you are a good fit for the mastermind, book a call here: https://www.themusiciansbusinesscoach.com/service-page/musicians-fully-booked-roadmap-session?referral=service_list_widget