Hiya! I'm Kerri Layton
Founder of Dixiebird Music, KL & Co and
The Musicians Business Coach.
Music Marketing Consultant to Individuals and Organisations in Live Music, Events
and The Global Arts Sector.
CREATE, COMMUNITY, CELEBRATION
The 3 C's That I Live By
Creativity, Community and Celebration are the three main priniples and values that underpin my work as a consultant. In fact, I'd go as far to say that these three core pillars have influenced every thing I have ever done in the arts, as both an artist and a leader.
7+ Figures
Raised for the UK
Live Events, Music, Hospitality and Arts Sector
500+
Individuals & Business's Transformed
20+
Years In The Sector
Whether you're just starting to pivot into premium bookings or you're already established and ready to scale, there’s a place for you in my world. You can dive in with my Double Your Bookings Planner, join the self-led Rising Musician Course, or step into full transformation inside the Fully Booked Musician Mastermind. I also offer VIP 1:1 coaching for artists, organosations and agents ready for deep, aligned expansion. Every offer is designed to help you embody your next level, attract higher-paying gigs, and build a career that feels powerful, profitable and fully you.
Why I Can Help You
I’m not just a coach—I’m a creative catalyst, a strategic partner, and a deeply intuitive guide for artists who are ready to become the CEO of their music careers. With over two decades in the live music industry, I've built a multi-6-figure agency, landed bookings with the BBC, ITV, The National Trust, and Bollinger Champagne, and coached artists who’ve gone from £0 to £30K+ in under 3 months. As a certified ICF coach, qualified in transformational coaching, NLP and energetic mindset work, I bring both a soulful and strategic approach to your career. I help musicians like you step into full embodiment of your vision, activate aligned momentum, and finally build a business around your art that actually works.
✨ Here’s what makes my approach different:
💃 Embodiment at the Core
We go beyond surface-level strategy. I help you embody your future self now—so you're not just booking more gigs, you're becoming the kind of artist who’s irresistible to high-end clients.
⚡ Energetics Meet Action
From nervous system work to magnetic marketing, we balance internal alignment with external action. You’ll learn how to attract the right opportunities, not just chase them
🌿 Holistic Artist Development
I support the whole you—artist, entrepreneur, human. Whether you’re healing from burnout, navigating neurodivergence, or rebuilding confidence after rejection, my space holds it all.
🎯 Sales & Strategy That Actually Work
With a background in agency sales, music PR, event production, and brand-building, I give you the tools, language, and systems to book premium gigs, negotiate like a boss, and scale your music career with clarity.
Daily Tips Straight Into Your Inbox
Here's your chance to get free coaching each and every day, direct into your inbox take help take your business to the next level.
Get In Touch
Feel free to get in touch with me regarding any questions you have about working together or how I can further help you.
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